NEFF Headwear began in 2002 by Shaun Neff. Realizing the untapped real estate on pros' heads, Shaun wanted to get his hats & beanies on all the top riders. What started as "just another hustle" quickly grew into a top-tier headwear brand. Now, NEFF's known as the first market-specific headwear company for snow and skate. With headquarters in Ventura, CA, NEFF is not only supported by some of the biggest names in action sports but also personalities in music and arts. Shaun was psyched to plug his last name into Street Beat. Enjoy!